Have you ever wondered why perfectly rational people make perfectly irrational decisions? I do – almost on a daily basis! Sometimes it’s me making the irrational decisions, but often times it’s others. Two brothers, Ori and Rom Brafman recently wrote a book called Sway. Sway addresses this question, covering the psychological forces that drive our irrational behaviors.
Here’s a video promoting their book. I think this book would be relevant to anyone…
On today’s date -53 years ago – a woman named Rosa Parks took a stand (or should I say seat) for civil rights. What are you standing up for?
I also recently discovered a great wiki called wikiwebclass. It’s a wiki about HEROS. It includes both fictional and non-fictional heros. Here’s the page about Rosa Parks.
I also found this 2 minute 54 second video on YouTube:
So I’m out there in the world trying to communicate the value of incorporating social media/social marketing campaigns to anyone who will listen. I wonder if I need to go back to my Jersey roots and incorporate a bit of my attitude… like this guy has done… to get my message across. Here’s Gary Vanderchuk, also from New Jersey…
Share this with anyone who thinks social media is just a trend, or not profitable, or a waste of time, or any other lame excuse you hear… wake up people!!!!!