Yet another survey indicating the need for businesses to embrace social media tools – especially those trying to reach a market between the ages of 18-44. You can download this report for free at the Success Performance Solutions site.
Some of the survey highlights are:
- More than 50% of all respondents have opened accounts on LinkedIn, a business social networking site.
- LinkedIn participation seems to be a site frequented more by 4-year college and higher graduates than high school and technical grads; Facebook enjoys a more universal appeal regardless of education.
- Only eighteen percent of respondents 55 years and older have a Twitter account but more than 25 percent of Gen X and Gen Y college graduates have one.
- Downloading music from the Internet seems to be an activity shared by young and old alike: 62 percent of pre-1945 respondents said yes to downloading music, just slightly less than the 68 percent of the 44 year old and younger crowd.
- YouTube by far had the most universal appeal with 76 percent of all respondents watching videos on this multimedia site.
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