Where are you being swayed in your life?

Have you ever wondered why perfectly rational people make perfectly irrational decisions? I do – almost on a daily basis! Sometimes it’s me making the irrational decisions, but often times it’s others. Two brothers, Ori and Rom Brafman recently wrote a book called Sway. Sway addresses this question, covering the psychological forces that drive our irrational behaviors.

Here’s a video promoting their book. I think this book would be relevant to anyone…